complex Harlequin
Praise of inconstancy. Gilles Achache
Zapping is the intellectual process of making a succession without transitions different frame of mind. The téléspectacteur adopted in a few seconds the mental attitudes that will enable him to appreciate both TF1 and Arte. This provision will allow him to master complex narratives, seeking his active role ('24, Memento, Lynch's films and even more beautiful life that has many parallels more intrigues than the series of the same Type 60s). The viewer becomes capable of identifying constantly new rules of the game, as in video games. In Art: advertising and pop culture show him the rules of contemporary art (not the museums or the Houses of Culture). In Politics: the citizen voting taking into account the political balance than of universal ideals. The problem is not that politics is a show, but it is poorly told and only put forward the decision-making, without context and consequences.
Negative consequences:
Everything is formatted to be "zappable" may take a TV program at any time, even in the press: the practice of "editing" (large headings in the middle of press articles) to be able to zap in reading.
is thought to reality as we zap zap unpleasant information. Make
with the flow or want him outside?
Zapping mind requires both adhesion and sliding, be good and bad groups, play the game between believing and not believing. In theory you hate the TV market, the flow of information. In practice, we love them and we love to criticize. They do not affect us in spite of such violent or unconscious, but they give - more or less - of common forms and public representations to the individual. This vision of G. Achache thus opposes the hypercritical of Bernard Stiegler for whom the TV and the market are addiction, desire without mediation, preventing sublimation, and it should be amended by a control democratic.
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